ABOUT ME
The story behind
Cultivated Content
Story time.
In my first year of practice, AHPRA audited me. Then came the marketing caution letter.
That's putting it lightly. The wording was terrifying. It felt like I was about to lose my registration.
Five years of training. Tens of thousands of dollars. Gone, I thought.
I went through the audit. It wasn't as scary as I'd imagined. I fixed the problems.
But the fear stuck around for years. It limited what I said. My content shrank to clinic news and fluff pieces.
Maybe you've got a version of this story. Or maybe it's something else:
Your writing. Your ideas. Your finances. Or simply, time.
The newsletter I never sent
For years I wanted to send a monthly newsletter. One that was:
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Educational
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Informative
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Well researched and referenced
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Compliant
Something always got in the way.
If I was struggling with this, other business owners were too.
Turns out, I had the skills to fix it
Copywriting training. A double bachelor in chiropractic. A two-year post grad, full of research and scientific reading. And importantly - I like writing.
Enter Cultivated Content.
Clinically trained. Copywriting trained. Every article.
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Bachelor of Science (Chiro) & Bachelor of Chiropractic
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Post-graduate Paediatrics Diplomate, ACCP
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10 years in practice
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Professional copywriting training
WHAT THIS ISN'T
Your whole marketing strategy. Your only content for the month. A marketing agency writing bespoke content for you (hello, $$$$).
WHAT THIS IS
A breath of relief. The task you kept avoiding, handled. The thing that made you feel guilty every month, dealt with. The job you don't like, don't have time for, or maybe even fear - done for you.
At the cost of half a patient visit per month.
Feels pretty good.